Shein is subject to strict EU technical regulations

The European Commission announced the submission of fashion e-commerce giant Shein Shein For an additional layer of governance rules targeting very large internet platforms under the EU Digital Services Act.

The company reported exceeding an average of 45 million monthly users in the region, which is the EU’s minimum designation for very large internet platforms under the Digital Services Act..

This classification is important because it means that Shein Shein Headquartered in Singapore, it will soon have to adhere to a strict level of online governance, requiring it to take steps to identify and mitigate risks..

These risks include the sale of counterfeit or illegal goods or other types of content that may harm the welfare of consumers.

Other DSL obligations for very large internet platforms include the requirement to publish an ad library, as well as providing access to platform data to outside researchers studying the risks..

Shein joins Shein To nearly twenty platforms classified as very large Internet platforms or very large search engines from the European Union.

Other very large online platforms include the likes of Ali Express AliExpress Under investigation by the European Commission for suspected violations of the Digital Markets Act, along with Amazon and Booking.com And Zalando.

The general obligations of the Digital Markets Law apply to Shein Shein As one of thousands of possible online services within the general rules.

Being named a very large internet platform increases the fashion giant’s regulatory risks. The European Union expects to submit Shein’s first risk assessment report Shein Within four months.

On the other hand, penalties for non-compliance with the Digital Markets Act may reach 6 percent of global annual turnover.

The maximum fine imposed for a very large Internet platform does not increase, although the level of regulatory risk to which it is exposed increases as it accumulates additional liabilities..

Fashion was SheIn’s initial focus SheinThe e-commerce giant has quickly expanded its product offering to broader markets, covering a growing range of lifestyle and household categories, such as cosmetics, school supplies, and pet products..

The company is especially popular with young users by offering a wide range of fashion-focused goods at low prices.

(ait news)