The short video from Tech Tok ignites the race … and the challenges are continuing for the big competitors

Short video from Tek Tok

The rise of “Tech Talk” ignites the technology race towards controlling the short videos market

Since its appearance on the world stage in 2016, the “Tech Talk” application, owned by the Chinese “Bait Dance” company, has been able to app.

To make a real revolution in the world of social media, and impose itself as the strongest platform for short videos.

As the number of its active users per month exceeded the barrier of 1.12 billion users around the world, competition was caught in this promising market, and the largest global technology companies are racing to catch up with it,

But so far, no one has succeeded in its matches.

Short video dominance from Tikkuk on the digital scene

According to the “Backlinko” website, American users spend about 108 minutes a day on Tech Tok, making it one of the most time -consuming applications ever.

These amazing numbers,

It was reported by the “CNBC” network from the “Apptopia” platform data, and reveals the extent of addiction that the platform causes thanks to its unique algorithms that recommend the content in highly intelligent.

Tek Talk is no longer just an entertainment application, but rather a digital center for young people looking for news,

New trends, and even e -shopping. Yasmine Inberg, Vice President and the main analyst of “Emarketer”, says:

“Tek Tuk is the Internet Center for Youth. It is the first destination for entertainment, news, fashion, and everything that is popular.”

Competition attempts by technology giants

The successful success of Tech Talk pushed technology giants such as “Mita” and “Google” to radically change their strategies.

Mita launched the “Rales” platform via the Instagram application, while Google launched “Shortz” on YouTube.

Both platforms have achieved tremendous growth in a short period, and have made continuous improvements by adding new features and innovative tools to support and motivate creators.

LinkedIn, affiliated with Microsoft, also joined this race by launching a short videos similar to the Tik -Tok style, although traditional is known as a professional platform rather than entertainment.

However, despite these huge efforts, experts still gather that none of these platforms has not yet been able to reach the accuracy of the Tik -Tok algorithms or to reproduce his unique experience for users.

Continuous Tik Tuk Evolution

What distinguishes Tech Tuk is not content with the current success, but rather continued innovation and expansion.

Recently, the application has expanded its horizons by adding long videos and integrating e -commerce features, which gradually turns it from an entertainment application to a multi -functional platform.

This development raises an important question: Will Manfo Tek Tok be able to keep pace with this rapid growth? Will their ongoing attempts to break his hegemony succeed?

The dark side of the widespread spread

Despite the tremendous success, the rise of Tech Talk is not without some challenges and fears.

Many researchers link, including Dr. Yan Ponsin from the Center for Children’s Studies at Yale University,

Between excessive use of short videos and the emergence of psychological and behavioral problems in users, especially young people.

Bonsin warns that the infinite scroll on which Tech -tuk is designed to attract the user’s attention for a few short moments, which leads to shrinking attention periods, increased levels of anxiety and sleep disorder.
And he says:

“In the past, the entertainment was a journey that takes you through an integrated story, but now,

It is an instant capacity, based on the quick transition from one scene to another enough to keep you tight to the screen. ”

Challenges of achieving income from the short video from Tik Talk

Despite the tremendous popularity of short videos, achieving income remains a complex task compared to the long video content.

For example, for example, multiple ads can be included in the long video,

This increases the chances of profit, while short videos lack these advertising spaces.

Despite the achievement of an estimated $ 23.6 billion of advertising revenue in 2024, according to the “Oberlo” platform, many content created people receive only very small amounts for millions of views.

For example, Shortz from YouTube pays about four cents per thousand views,

It is an amount that is very modest compared to long videos.

Instagram platforms are trying to adapt to this reality by supporting trademark partnerships

Providing tools such as “Trial Reels”, which allows creators to test the content with a limited audience before it is widely published.

However, Mita acknowledged that the process of developing the income achievement systems for “Rales” is still under improvement,

Which leaves a wide space for innovation in this field.

Fierce competition and new opportunities

With the escalation of political scrutiny in the United States over the ownership of Chinese Tek Tok, golden opportunities are waving against its competitors.

If a ban or restrictions are imposed on Tek Tok, Mita and YouTube may be able to acquire up to 50% of advertising spending that will be re -allocated, according to Emarkter estimates.

At the same time, Tech Talk is heading to enhance his presence by entering new areas such as e -commerce,

And online education, broadcasting long direct videos, enhancing its position as an integrated platform.