To create a smart content that attracts the audience … Follow these easy and effective steps!

April 7, 2025


You knew? Haida is known or famous on social media platforms. ”This sentence is repeated by many of us daily when talking about people who are not necessarily famous artists, politicians or media professionals, but they are simply“ content makers ”.

Today, the content is what makes a person known or famous in his field, whether through the information he provides or the products he promotes or sells to people. The areas of content industry differ from one person to another; Some of them provide information in areas such as medicine, health, sports, etc., while others promote certain products. Today’s content industry is very important. How can we build attractive content that contributes to personal development and gain more popularity in society?

Absence from social media: losing opportunities and competition

In this regard, the expert in media and electronic marketing, Hassan Attia, explains in an interview with “Lebanon 24” that “the production of content is no longer a luxury, but rather has become an urgent need at the present time, as the world on social media platforms is witnessing a rapid development. Anyone who offers a service, sells a product, or runs an institution that must be present on these platforms in order to be able to compete and be able to get to know it. ”
He added: “Absence from social media, which is part of it is free, means losing a great opportunity to build a strong brand, and also reduces interest in the services or products provided by the person. Also, this absence opens the way for competitors to enter the market, while we find that there are people who are in their fields but their absence from the social media may make them after an unknown period. To a certain degree of fame. ”

Strategies for providing innovative and smart content
As for the ways through which innovative and smart content can reach the public in an impressive way, Attia explains, saying: “The media study is the basis, in addition to studying ourselves using the pen and paper, and setting clear goals. Media and marketing study is the solution to understand the needs of the market and the targeted public.” And on the classification of fame today, Attia pointed out that “people have become obsessed with numbers, but the truth in the market lies in the extent of interaction with the content, in other words, the extent of the audience’s interaction with me. Whoever wants to develop and achieve financial success by marketing his work, his first concern should not be the number of followers. For example, if I have a store to sell a specific producer and I have a page on the Internet with 10 thousand followers, this is excellent, because this is the size of Actual. ”

The descending and banality content: the phenomenon of the digital age

Of course, there are many people who have become known thanks to the beneficial content they offer in their fields or through the goods they promote. While others acquire fame through an unhelpful or even “descending” content, it is presented in a provocative and inappropriate manner.
In this context, Attia explains: “This phenomenon has become widely widespread, as the banality has spread as a result of several factors, economic and psychological. The person who finds an opportunity to spread quickly through banality tends to search for rapid solutions instead of continuous effort and perseverance, as social media platforms are free, and videos only cost the price of the phone, and therefore the trend is an opportunity to achieve rapid success.”
He continued: “He sees in the trends an opportunity to appear rapidly and rapid solutions to improve his economic situation, and thus abandons his values ​​and seeks easy solutions. Unfortunately, as a result of the material need, some parents overlook this matter. But poverty is not the only reason, there are also rich people who enter this field from the gateway to the banality, because they have money and everything available to them, but they lack knowledge. On the satisfaction of this field, sometimes it is boredom.

Regarding the necessity of monitoring or limiting the spread of descending contents, Attia explains: “China is working on this issue, and there must be monitors. But sometimes, those with influences benefit from this decline in society to enhance their control over it. When people drowned in banality, society becomes fragile and weak, and thus control becomes easier.”

So, the content industry has become available to everyone, and it is a golden opportunity for personal development and success in work and dreams. The way to acquire fame through the content is an option in your hands. Some may choose the easy way to provide inspiring content, while others put a clear strategy, in which they define their target audiences and work hard to achieve their goals.


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